User Stories

Stakeholders in the ITS Observatory are important providers of knowledge and resources for consumers who are in search of information and contacts.

The ITS Observatory provides benefits and added value to the following stakeholders:

Local and international public authorities

  • Public authorities will primarily be consumers looking for information and contacts. They fund schemes or require information from the Observatory to make investment decisions. They will also be major contributors to the ITS Observatory as they can provide real world experience of using ITS applications in an operational environment. Sharing the results of projects and implementations will benefit other authorities and Europe as a whole.
  • Public authorities need greater awareness of ITS capability and access to information relating to real deployment experience. They need improved decision making capability with the ability to learn from the experience of others, to compare solutions and have an insight into how they relate to environmental, economic and social contexts.
  • The ITS Observatory provides the framework to promote different types of ITS solutions, supporting better development and investment choices that will lead to a more efficient use of the existing transport infrastructure for national and local decision makers.
  • Policy makers need reliable briefing notes, background materials and evidence to support improved procurement and investment in technology based solutions. Important policy areas relate to technical, functional (efficiency, safety and other transport related parameters), social, economic and environmental issues.
  • As confirmed through the first User Requirements Work Shop held in June 2015, important topics for public authorities include traffic management systems, information services, technology standards, payments and ticketing services within and across different EU Member States.
  • The ITS Observatory will be a key tool in supporting the EC ITS Directive 2010/40/EU. The aim is to speed up the deployment of road and urban transport in particular, by applying the ITS directive in support of interoperability and rapid standardisation.


  • Industry is both a provider of data and information to the ITS Observatory and a user of knowledge. The ITS Observatory allows solution providers to advertise their products and services to potential buyers and share information on the effectiveness of these solutions. Industry is also an important consumer of knowledge, looking for market intelligence, what-is-where and who needs ITS solutions.
  • The ITS Observatory will help industry stakeholders to further develop their business, to become more competitive and enable interoperability, which should reduce costs and risks in implementations. The ITS Observatory project will help the ITS industry to understand issues discovered during trials and pilot deployments and develop the next iteration of products and services to address these problems. The ITS Observatory will provide the industry with up-to-date information on leading ITS technology and developments, market information and much more.
  • The ITS Observatory provides industry stakeholders with a business facilitating tool. By advertising their products and services, posting their project findings, ITS deployment solutions and contact details, industry representatives can interact with potential buyers in the ITS Observatory marketplace. These business opportunities can also involve cities, regions and countries. The ITS Observatory is a tool that helps the industry to showcase their viable solutions to transport and mobility challenges to public authorities.

Analysts and research community

The ITS Observatory will allow analysts and the research community to extract information on behalf one or more of their clients and/or stakeholders.


The national, international and European press requires a better insight into the ITS market. The Observatory will provide, on regular basis, specific facts and figures on ITS, solid documents, policy papers, latest studies and reports.